HAUS KUNDE
RELUSION Air IPL hair-removal device and its contents — unit, manual, box, razor, goggles and adapter
Model holding the RELUSION Air IPL hair-removal device
RELUSION hair-removal prop styling — wax, razor and shaving brush
Close-up of the RELUSION Air IPL treatment window
RELUSION Air IPL device side detail
Hand holding the RELUSION Air IPL device
RELUSION logo
Close-up of RELUSION shaving foam
Model shot styled with the RELUSION Air IPL device
Product shot of two RELUSION Air IPL devices
Front product shot of the RELUSION Air IPL device
RELUSION Air IPL subway advertising mock-up
RELUSION detail page on a laptop screen mock-up
RELUSION detail page — 475–1,100 nm IPL on a laptop screen
RELUSION detail page — compact hand-grip design, 215 g
RELUSION detail page — close contact on curved areas, speed care, minimal energy loss
RELUSION detail page tablet mock-up — device on a hand
RELUSION Air IPL device package opening shot
RELUSION Air IPL device styled with balloon props

RELUSION

Photography, Detail Page Design

Relusion is a home beauty-device brand that proposes simple, private self hair-removal care in everyday life. A light 215 g body and a compact hand-grip design make it easy to handle, while the 3.5 cm² wide treatment window and two flash modes cover everything from large areas to delicate spots. The brand targets women in their 20s and 30s who care about self-care and grooming, and communicates the product's functions and user experience mainly through online channels. Based on these product traits and the lifestyle of its core consumers, we produced the product and model photography and the detail page. Visuals that show the product's form and functional features at a glance, together with a clear information structure, help customers understand how the device is used and what sets it apart — even in an online setting.

Photography

The shoot focused on conveying the product's form and design features clearly, and on building the refined, trustworthy image that suits a home beauty device.

Detail Page

We planned and designed the detail page so that shoppers can easily understand the product's key functions and how to use it in an online purchase setting. Information is prioritised around the core features — the ultra-light 215 g design, the 3.5 cm² wide treatment window, and the gliding auto-shot and manual flash modes. GIF motion is used extensively to communicate how the device works, and photography is combined with graphic elements so the main features are grasped at a glance. Considering the nature of a home beauty device, we avoided exaggerated efficacy claims that could suggest a medical device, and any wording that asserts immediate results. Mindful of individual differences and the need for consistent care, we focused on delivering trustworthy information centred on the product's functions and ease of use.