HAUS KUNDE
NOWAY Esserum sun stick and sun cream with a miniature beach scene — main key visual
Three NOWAY detail pages with a wave graphic — Esserum vegan sun stick and sun cream
NOWAY Esserum vegan sun stick texture styling
Mosaic product shot of NOWAY sun cream and sun stick packages
NOWAY sun cream texture drop styling
NOWAY sun stick on a patterned package backdrop
NOWAY sun cream with a miniature beach scene
NOWAY sun stick with a miniature beach scene
NOWAY sun cream styled on sand
NOWAY sun stick on pool tiles
NOWAY sun cream styled on ice
NOWAY sun stick and sun cream at the pool
NOWAY detail page — Esserum vegan sun cream
NOWAY detail page — Esserum vegan sun stick

Noway

A fresh perspective,a lighter daily ritual.

Inspired by sunlight,captured in a fresh new way.

Noway

Directing, Photography,Detail Page Design

For NOWAY's sun-care line we handled everything from visual direction to product photography and detail page design. Soft yellow packaging meets blue sea, sandy beach and miniature props to express the lightness and ease of summer; the tiny beach scenes unfolding around the products show at a glance the moments that call for sun care. The detail pages carry the bright, fresh mood of the shoot and are structured to communicate each product's character and feel clearly. Images and information are designed to flow as one, giving NOWAY's sun care a consistent visual language.

Soft yellow meets a clear summer blue.

Simply effortless.

Product shoot

A touch of sunshine,a moment of ease.

Soft yellow,

1)2)

bright summer days.

Sunlit moments,captured in blue.

3)4)5)

6)7)8)

A little sunshine,wherever you go.

Film

Detail Page

We interpreted the moist, lightweight feel of NOWAY Esserum Vegan Sun Cream as a cool summer image, pairing the package's soft yellow with vivid blue to capture the brand's bright, cheerful mood. Product styling with ripples, sunlight and beach props is joined by texture close-ups and in-use scenes so the product's feel can be experienced visually. Ingredients and key features are organised with concise typography and icons, and the page leads naturally from eye-catching imagery into information that explains the product's strengths.

Lightweight, Deep HydrationAn essence-serum sunscreen that glideson smoothly to keep skin soft and hydrated.

Noway esserum vegan sun cream

Soft, Powdery FinishKeeps skin fresh and matte withoutsticky residue or excess shine.

Noway esserum vegan sun stick