ODEFREE

Package Design, Photography,Detail page Design

Odefree is a life-care brand born from combining ‘Odor’ and ‘Free.’ Rather than masking odors with fragrance, it speaks of an everyday life that breaks free from unpleasant smells and returns to its natural freshness. Building on this message, we set out to visualize the cleanliness, lightness and sense of order you feel once odor is gone. We added Odefree's clean, sophisticated mood to the product's functional image so that the brand experience — ‘a fresh daily life, free from odor’ — flows naturally from packaging to detail page.

VISUAL DIRECTION

We focused on visually expressing the ‘freedom from odor’ and natural freshness that Odefree stands for. A pared-back composition, white space and clear typography express the clean, orderly feeling that remains once odor disappears, while black and deep green distinguish each product's function and character yet tie them together as one consistent brand. The restrained visual language built in the packaging carries through to the detail pages, so that beyond showing product function, the fresh and comfortable daily life Odefree proposes can be experienced across the whole brand.

Detail Page 01.

deep clean body wash

Building on Odefree's simple, functional brand image, we created a minimal package design free of unnecessary decoration, with black at its center for a refined impression. The bold black color identity of the packaging continues consistently into the detail page, where airy layouts and restrained product visuals let the clean, intuitive experience of the body wash come through naturally.

DEEP CLEAN BODY WASHwith charcoal, gently washesaway impurities and odors.

Detail Page 02.

Deep clean scalp shampoo

Keeping the simple design language established for the body wash, we expressed the shampoo's fresh, clean image with deep green at its center. The package's clean structure and green color extend into the key visuals of the detail page, so the two products connect naturally within one brand while color alone clearly distinguishes each product's character and category.

DEEP CLEAN scalp shampoowith charcoal & tea tree, gently washes away scalp buildup and odor-causing impurities.