Noway

Calamine & Botanical CareA gentle touch, inspired by nature.

Noway

Directing, Photography,Detail Page Design

For NOWAY Calamine Sun Cream we handled visual direction, product and model photography and detail page design. A pink palette drawn from calamine, the hero ingredient, and soft texture backdrops express the product's calm, radiant mood. Natural skin glow and hands applying the cream visualise its moist feel, while ingredient styling that highlights calamine and the resurrection plant brings out what sets the product apart. The colours and textures of the shoot carry through the whole detail page, so the brand impression, key ingredients and feel on skin come across as one.

A soft pink touch,a fresh start to your daily ritual.

Detail Page

The detail page is built around calamine and the resurrection plant, NOWAY Calamine Sun Cream's signature ingredients, so the product's point of difference is visible at a glance. Calamine's pink and the resurrection plant's green colour each ingredient section, and product styling that combines raw materials with the texture emphasises the presence of the key actives. Soft gradients and model shots in use convey the feel on skin, and the main features and test results are organised into concise graphics so that interest in the ingredients leads naturally to understanding the product.