DRIPPER

Directing, Photography, FilmDetail Page Design

DRIPPER is a pomade brand for people who express their own taste and natural style through their hair. To convey both the brand's sensibility and the product's practical function, we set the direction for and directed the entire project — model and product photography, the brand film, and detail page planning and design. The model's hairstyle, expression and posture carry a confident attitude, while the product shots focus on clearly showing the texture, the subtle sheen and the shape of the packaging. The detail page is organized around key functions such as hold and easy wash-out, with usage instructions and styling tips that lead naturally into real use. By aligning every piece of content in one consistent tone and message, the result is brand content where DRIPPER's personality and the product's value can be experienced together.

Product shoot

We captured DRIPPER's product image through the shape and material of the packaging and the texture of the pomade. Controlled light and shadow bring out the product's details, and simple compositions express the brand's refined mood.

Detail Page

We built the detail page so that DRIPPER's stylish imagery and the product's key functions come across together. The shoot visuals set the brand mood, while hold, wash-out, texture and usage are laid out clearly — leading naturally from understanding the product to actually styling with it.