ODEFREE Shampoo Detail Page
Hair & Body · Hair & body detail page design
Project info
A shampoo detail page built around the message ‘a fresh scalp, free of odor worries’. It first addresses scalp concerns, shows evidence through charcoal and tea tree ingredients and test results, and closes with the scent, how to use it and tips by scalp type.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 3 GIF motions
Section flow · Brand main → Empathizing with scalp concerns → Care points → Key ingredients (Charcoal · Tea Tree) → Test results → Low-irritation test → Scent → How to use · Tips by scalp type → Product information notice
Photography · Spot lighting · Charcoal · Hinoki cypress branches · Towel and wooden comb bathroom styling · Lather styling
ODEFREE Shampoo detail page — hair & body detail page planning and design. Built in 13 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.