ODEFREE Body Wash Detail Page
Hair & Body · Hair & body detail page design
Project info
A detail page for a body wash built around the message ‘a body wash that removes odor instead of masking it’. It presents evidence through its charcoal ingredient and test results, moves through exfoliating care, low irritation and the scent, and closes with how to use it and precautions.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 4 GIF motions
Section flow · Brand main → Brand introduction → Key ingredient (Charcoal) → Test results → Exfoliating care (AHA · BHA) → Low-irritation test → Why Odefree → Scent → How to use · Precautions → Product information notice
Photography · Spot lighting · Charcoal pillars and stone pedestals · Metal and glass shelves · Shower puff · Water droplets and black formula drips · Lather styling
ODEFREE Body Wash detail page — hair & body detail page planning and design. Built in 11 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.