XXOL Axol Fill-up Serum Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for the AXOL Fill-Up Serum built around the message ‘skin change made by technology, not concentration’. The structure rests on a three-step technology story (delivery, volume, brightening), followed by test results, a cream pairing suggestion and an FAQ.
Scope · Directing · Detail page planning · Detail page design · Product photography · 5 GIF motions
Section flow · Brand main → Raising the absorption problem → STEP 01 Niosome delivery → STEP 02 Volume (BL-FILL UP · PDRN) → STEP 03 Brightening (ILLUMISCIN) → Test results · Satisfaction → Texture → Cream pairing → FAQ · Product information notice
Photography · Spot lighting · Gradient background · Reflective floor · Arrangements by size and stacked · Cream lineup cut
XXOL Axol Fill-up Serum detail page — cosmetic detail page planning and design. Built in 12 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.