SoSoHanMe Hydra Toner Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for the ‘Hydra Toner’, built on a birch sap base. After empathizing with dehydration, it builds evidence through the birch sap content, three types of hyaluronic acid and the Daily Balance Complex, then continues to absorption, how to use it and the six-product lineup.
Scope · Directing · Detail page planning · Copywriting · Detail page design · Product photography · Hand model photography · 4 GIF motions
Section flow · Brand main → Empathizing with hydration concerns → Birch Sap base → Three types of Hyaluronic Acid → Daily Balance Complex → Texture · Absorption → How to use → Six-product lineup (STEP 02) → Product information notice
Photography · Green gradient studio · Magnifier prop · Raw centella · Water splash · Hand model pouring toner
SoSoHanMe Hydra Toner detail page — cosmetic detail page planning and design. Built in 10 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.