SoSoHanMe Gel Cleanser Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for the ‘Daily Balance Gel Cleanser that gently clears the start of your day’. It first addresses post-cleansing tightness, presents the gel texture’s cleansing feel, the hyaluronic acid hydration point and the Daily Balance Complex shared across the line (Zinc PCA · Centella Asiatica · Green Tea), and closes with the six-product lineup and the product information notice.
Scope · Directing · Detail page planning · Copywriting · Detail page design · Product photography · Hand model photography · 4 GIF motions
Section flow · Brand main → Empathizing with post-cleansing tightness → Gel texture cleansing points → Hyaluronic Acid hydration → Daily Balance Complex → How to use → Six-product lineup (STEP 01) → Product information notice
Photography · Green gradient studio · Magnifier prop · Raw centella · Lather · Soap bubble hydration styling
SoSoHanMe Gel Cleanser detail page — cosmetic detail page planning and design. Built in 10 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.