SoSoHanMe Control Serum Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for the brightening functional ‘Control Serum’. Starting from hesitation about tone care, it explains the brightening functional labeling, niacinamide and the centella soothing base in turn, and carries the message of consistent daily care through to the six-product lineup. Functional claims were written only within the reported scope.
Scope · Directing · Detail page planning · Copywriting · Detail page design · Product photography · Hand model photography · 4 GIF motions
Section flow · Brand main → Empathizing with tone-care concerns → Brightening functional core → Tone-care ingredients → Centella soothing base (Daily Balance Complex) → Texture → How to use → Six-product lineup (STEP 03) → Product information notice
Photography · Green gradient studio · Magnifier prop · Raw centella · Water stream hydration styling · Hand model
SoSoHanMe Control Serum detail page — cosmetic detail page planning and design. Built in 10 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.