JIX Lip Balm Detail Page
Makeup · Makeup detail page design
Project info
A lip balm detail page built around the message ‘a dazzling, clear glass-bead shine’. It shows the glossiness first through model visuals, explains the coating film and conditioning points, presents the new and existing colors one by one, and closes with how to use it.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 2 GIF motions
Section flow · Brand main → Key points summary → Shine · Coating film → Conditioning formula → Color swatches → Color details → Texture · How to use → Product information notice
Photography · Studio lighting · Silver metallic foil · Pink resin blocks · Color lineup styling
JIX Lip Balm detail page — makeup detail page planning and design. Built in 11 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.