LINGEL Liquid Body Soap Detail Page
Hair & Body · Hair & body detail page design
Project info
A detail page introducing a body wash with a ‘naturally derived formula’. Opening with purchase benefits and the main visual, it presents the lather, pH and vegan design, the vitamin and ceramide ingredients, reviews and who it is for, and closes with refill and eco-friendly packaging and how to use it.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 2 GIF motions
Section flow · Purchase benefits → Brand main → Lather · Skin-friendly design (pH · Vegan) → Key ingredients (Multi-vitamin · Ceraplex 5 · Calming formula) → Customer reviews → Recommended for → Eco-friendly label · Refill → How to use → Product information notice
Photography · Studio lighting · Lemon · Lime · Orange · Wet reflections · Rich lather styling
LINGEL Liquid Body Soap detail page — hair & body detail page planning and design. Built in 30 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.