HEALTHY TEETH PLUS Toothy Fresh Brightening Toothpaste Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for a brightening toothpaste built around the message ‘ending the stubborn bad-breath loop’. After empathizing with recurring bad breath, it introduces total care, three-step fresh layering and the ingredient combination in turn, closing with recommended situations and MFDS approval information.
Scope · Directing · Detail page planning · Detail page design · Product photography · 5 GIF motions
Section flow · Brand main → Empathizing with bad-breath concerns → Total care → Flavor layering (Spearmint · Lemon · Basil) → Proprietary ingredient combination → Portability · Lifestyle → Recommended for → Quasi-drug approval information → Product information notice
Photography · Spot and natural light · Mint gradient background · Lemon, basil leaves and rattan basket · Bathroom shelf lifestyle · Formula drip
HEALTHY TEETH PLUS Toothy Fresh Brightening Toothpaste detail page — cosmetic detail page planning and design. Built in 11 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.