HEALTHY TEETH PLUS All-day Care Toothpaste Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for an all-day-care three-step toothpaste set that ‘designs your oral rhythm three times a day’. It raises the problem through how oral condition changes from morning to afternoon to evening, introduces the ingredients for each point and the three products in turn, and closes with routine cuts.
Scope · Directing · Detail page planning · Detail page design · Product photography · Hand model photography · 6 GIF motions
Section flow · Set main → Oral concerns by time of day → POINT 1 Whitening · Stain defense → POINT 2 Cavity · Bad-breath care → POINT 3 Gum soothing → Three products (Good Morning · Afternoon Care · Good Dream) → 3-in-1 routine → Product information notice
Photography · Spot lighting · Beige stepped pedestal · Glass cup and wooden toothbrush bathroom styling · Formula on toothbrush
HEALTHY TEETH PLUS All-day Care Toothpaste detail page — cosmetic detail page planning and design. Built in 13 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.