GLOWTHENTIC Serum Detail Page
Skincare · Cosmetic detail page design
Project info
A detail page for a brightening serum that ‘clears dark spots and fills in moisture’. It opens with the question ‘Why doesn’t my skin change no matter how much I apply?’, shows evidence through a triple-layer ingredient design and test results, and closes with how to use it and who it is for.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 4 GIF motions
Section flow · Concern question → Brand main → Verified purchase reviews → Triple-layer design (5X Bright Complex · Hyaluronic Acid · Low-irritation stabilization) → Test results → Texture → How to use → Recommended for → Product information notice
Photography · Spot lighting · Gradient background · Dropper drops and floating styling · Serum drip texture
GLOWTHENTIC Serum detail page — cosmetic detail page planning and design. Built in 17 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.