Dootique Conditioning Serum Detail Page
Hair & Body · Hair & body detail page design
Project info
A detail page for a scalp conditioning serum built around the message ‘a simple one-minute daily routine’. It draws empathy through scalp-flaking concerns and a checklist, then shows the ingredient combination and test results, closing with texture and how to use it.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 5 GIF motions
Section flow · Brand main → Empathizing with scalp concerns → Checklist → Triple scalp-care design → Key ingredients (MSM x 5-Complex) → Test results · User ratings → Texture → How to use → Product information notice
Photography · Spot lighting · Green gradient background · Bathroom sink, hairbrush and scrunchie lifestyle · Water droplet styling
Dootique Conditioning Serum detail page — hair & body detail page planning and design. Built in 14 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.