ASWE Scalp Ampoule Detail Page
Hair & Body · Hair & body detail page design
Project info
A scalp ampoule detail page built around the message ‘a sensorial routine for the scalp’. It opens with model visuals and scalp concerns, presents three design points, test results and ingredients, and closes with the usage routine and an FAQ.
Scope · Directing · Detail page planning · Detail page design · Product photography · Model photography · 4 GIF motions
Section flow · Brand main → Scent notes → Empathizing with scalp concerns → 3 AXIS design → Test results → Ingredients · Clean formula → Usage routine → FAQ → Product information notice
Photography · Studio lighting · Red background · Leaves · Formula drips · Hair · Towel · Wooden comb styling
ASWE Scalp Ampoule detail page — hair & body detail page planning and design. Built in 13 sections, this project was produced in-house by KUNDE STUDIO, a cosmetics content agency in Seoul, covering product analysis, copy and design in line with Korean labeling and advertising regulations. We create product detail pages for Smart Store, Coupang and brand stores with one team — from planning and copy to photography and design.