Brand

PINESOO is a science-driven, nature-inspired skincare brand rooted in Korea’s traditional pine tree ingredients. Each product is thoughtfully formulated to highlight the functional benefits of pine needles, creating a skincare line that combines tradition with efficacy.

The visual identity captures the enduring strength and vitality of the pine tree, reinforcing the brand’s essence with clarity.

By blending the timeless beauty of Korean tradition with a contemporary aesthetic, the brand delivers a refined experience that resonates with depth and authenticity.